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🎯 CAC Calculator

Calculate customer acquisition cost to optimize marketing spend

Marketing & Sales Costs

Ads, content, social media, etc.

Sales team salaries, commissions, tools

Software, events, etc.

For CAC:LTV ratio analysis

How to Use

  1. Enter all marketing costs for the period
  2. Add sales team costs (salaries, commissions)
  3. Include other acquisition-related costs
  4. Enter number of new customers acquired
  5. Select the time period
  6. Optionally add customer lifetime value for ratio analysis

Understanding CAC

Formula: CAC = Total Acquisition Costs / New Customers

Good CAC:LTV Ratio: 1:3 or better (customer value should be 3x acquisition cost)

Payback Period: Ideally under 12 months

💡 Tips to Lower CAC

  • • Improve conversion rates through A/B testing
  • • Focus on high-performing marketing channels
  • • Optimize your sales funnel
  • • Leverage referrals and word-of-mouth
  • • Improve customer targeting